About Northeast Factory Direct - Our Story

We are a locally owned business founded in 1999. We started out of a small garage and have grown to two 25,000 square foot warehouses. From the beginning, we have helped our customers save thousands of dollars on big ticket items, which include home furnishings, mattresses, pool tables, hot tubs, swimming pools, outdoor grill islands and much more.

We do this by operating out of a warehouse rather than a fancy showroom. We do not have high commission salespeople, individual per item shipping costs, and the biggest culprit (expensive advertising). In fact, over 70% of our business is referrals. (We are your number one source for bedding, bedrooms, dining rooms, and living rooms).

We are a family owned business that started out of a small garage in Lakewood, Ohio. We started with dining room furniture and soon added mattresses. Then word began to spread about our great prices and service, so we began to add other big ticket items to our line up. Since our humble beginnings, over the past few years, we have gown into two, large 25,000 square foot warehouses. Our philosophy is simple, "Help people save money on big ticket items." We do that by keeping our overhead low. Our warehouse is "no frills". We are not in an expensive strip mall where our rent could be $30 a square foot. We do not have high commissioned sales people. Because we typically buy by the truckload, we do not have individual per item shipping costs, and the biggest culprit (expensive advertising). We have never spent a dime on television or radio advertising. In fact, last year over 70% of our business was referrals and repeat customers.

However, here is how a typical retail store works. Let's say you go into a local hot tub store. (Keep in mind they only sell hot tubs and pools) Here is how it works; let's say the store's cost to buy and ship the tub to the store is $4000. Most traditional retailers work on what's called a 50% margin. Now what that means is that they have to sell that item for $7999, which would equal out to be a $4000 gross profit for the store. Sales men usually earn 5-6% of that, so in this case, it would be $480.00 in commission (not bad). This is not mentioning add-on sales such as cover, steps, chemicals, and any other incentives. Sometimes if sales people get above and beyond the 50%, then the store will split that 50/50 with them.

We are not saying that they are doing anything wrong. They just have a different business model than we do. We do not have to be at the 50% margin. We make decent money at the 10-15% margin because of our overhead. That same hot tub we would sell for $4799. In doing this, you would save $3200 and we would still make a profit -- that is fair. There is nothing wrong with profit; it's just how much.

Northeast Factory Direct offers quality products for your home such as furniture for your living room, dining room, bedrooms, kids rooms, home theatres, game rooms, and even outdoor grill islands. Items include pool tables, hot tubs, swimming spas, outdoor and indoor saunas, tanning beds, above ground pools, poker tables, theater seating, beds, mattresses, memory foam mattresses, electric fireplaces, home bars, bar stools, shuffle boards, sofas, reclining sofas, leather sofas, recliners, sectionals, bunk beds, futons, youth furniture, desks, entertainment centers, television stands, microfiber, occasionals, upholstery, outdoor kitchens, grills and more...

Our manufacturers include Dimension One, Dreammaker, Master Spas, Lazy Boy, and Pinnacle Spas and others.

Thanks for your time. Please do not hesitate to call us at 216-941-7727 or email us at sales@northeastfactorydirect.com with questions about our wholesale bar furniture, wholesale hot tubs, or ant of our other wholesale furniture items.

Thank you for your business!

For More Information, Call Our Show Room.
216-941-7727